Dealer.com allows Porsche Dealers to create and control a complete virtual showroom. Our mobile-first website platform delivers unmatched mobile and desktop flexibility, comprehensive inventory merchandising, personalized shopper experiences, online deal-making through Accelerate Digital Retailing, and groundbreaking connectivity with Autotrader®, Kelley Blue Book®, vAuto®, Dealertrack®, and other Cox Automotive solutions. This unrivaled combination transcends traditional website limitations, allowing you to optimize every aspect of your digital marketing strategy.


Mobile First Websites

Shoppers browse differently on mobile devices than they do on computers. Dealer.com Websites are Responsive with Server-Side elements, a truly mobile-first approach to website design that delivers the flexibility to customize mobile experiences based on mobile shopping behaviors. Similar to other eCommerce experiences like Apple or Amazon, Dealer.com websites maximize user experience on every device without sacrificing speed or search ranking.


Personalized Shopping

Powered by technology and insights only available from Dealer.com, Autotrader and Kelley Blue Book, Experience Optimization creates data-driven personalization across your website and gets shoppers in front of the vehicles and specials that matter most to them. Easily turn a shopper’s journey into tangible results by personalizing their website experience.


Vehicle Details Pages

Based on extensive quantitative research and quantitative testing, Dealer.com Vehicle Deal Pages enhance one of the most critical steps in the shopper journey—the VDP view—by incorporating intuitive mobile-first design with high resolution imagery, an integrated digital retailing experience, and KBB vehicle reviews. The result is a best-in-class inventory experience for every vehicle.


Accelerate Digital Retailing

Accelerate Digital Retailing creates an uninterrupted and transparent path to purchase in your virtual showroom. Available across Dealer.com websites, Autotrader, and Kelley Blue Book, Accelerate Digital Retailing gives prospective buyers a seamless online shopping process regardless of their digital journey, while you control key the stages of the deal-making experience. The result is an online to in-store sales workflow that saves customers time and sells cars faster.


Specials and Programs Integration

Accurately and automatically deliver Porsche and dealership programs in-line with your inventory and across your website experience. Specials Campaign Manager simplifies on-site promotion of offers and programs, helping you easily create, manage and deploy specials creative across your website experience in just a few clicks.


Measure and Maximize Your Performance

Our Analytics platform was built to ensure you know exactly who is visiting your website, and help you deliver content that moves those shoppers closer to a purchase. Part of nVision, Cox Automotive’s all new end-to-end performance hub, Dealer.com Analytics deliver insight into customer buying intent with data-driven behavioral analytics and groundbreaking marketing attribution.


Website Compliance Management

With Dealer.com Website Compliance, a dedicated Compliance Coordinator will work to help bridge the gap between Porsche’s brand message and your dealership’s website. Aligning your brand messaging with your OEM’s helps foster consistency and improves the way your digital showroom resonates with shoppers.

Your Compliance Coordinator will proactively submit your site to your OEM compliance department on a monthly basis and will thoroughly review and report compliance approvals/disapprovals to your dealership.


Strategic Partnership and Support

Whatever your product set, and no matter how complex your strategy, our teams are structured to deliver fast resolution to your technical issues and ongoing insight to achieve your strategic goals now and in the future. If you seek to stay on the cutting edge of digital, we’ll reach out to you proactively with new ideas and guidance each month to propel you to success. If you need a detailed analysis of your product performance or advertising portfolio, we can connect you with certified analysts who can optimize your solution. Or, if you simply need the peace of mind of 24/7 technical support, we can typically solve most issues with you, right over the phone.