Porsche Dealer Digital Program Frequently Asked Questions

When is the enrollment period for the Porsche Dealer Digital Program?

Open Enrollment will begin in Q2 and will run through the end of the quarter. Please reference the Porsche Dealer Digital Enrollment website for all official dates and information. Deadline to enroll is June 1, 2018.

What happens if a dealer does not select a provider during the open enrollment period?

All dealers are required to select one of the Program Website providers as part of Porsche’s dealer requirements. Deadline to enroll is June 1, 2018.

What are the benefits of selecting a Certified Website Provider?

Porsche Dealer Digital is about offering our dealer partners MORE.

When will the new dealer websites be live?

The provider the dealer chooses will begin working with them immediately to onboard their new site. In addition, and in order to meet the certification criteria, the Porsche Dealer Digital Program must adhere to all integration requirements prior to launching the site. We estimate that the entire process will take between 30 to 45 days. The Porsche Digital Strategist (PDS) will notify the dealer if the site will be available sooner.

When will digital advertising campaigns go live?

If dealers enroll with one of the Certified Digital Advertising providers, the campaigns can go live as soon as the Porsche Dealer Digital Program website is live. If enrolling post-launch, the Digital Advertising provider will typically build out all campaigns within 14 days.

Is digital advertising within the Porsche Dealer Digital Program eligible for co-op?

Yes, all digital advertising run with a Certified provider within the Porsche Dealer Digital Program is eligible for 50% co-op reimbursement.

Is the website or a la carte products within the Porsche Dealer Digital Program eligible for co-op?

No, certified websites and a la carte products are not eligible for co-op. Only digital advertising run with a Certified Provider within the Porsche Dealer Digital Program is eligible for 50% co-op reimbursement.