Team Velocity empowers clients to execute intelligent marketing across online and offline channels through their customer experience platform (CXP), Apollo. Apollo is a CXP with a suite of integrated technology applications that make, manage, and measure frictionless consumer experiences from the initial engagement to a final transaction.
Apollo Digital is the first digital advertising product that fully integrates with your website, for consistent ads across every customer touchpoint. Built on seamless integration, Apollo Ads enables your dealership to advertise 100 percent of its inventory and service department across every digital medium with relevant and to-the-penny based payment ads while reflecting both OEM incentives, rebates, and dealer pricing. These ads are automatically updated daily to reflect any changes in inventory, pricing, incentives, and more to Google, Bing, Facebook, and YouTube. Plus, with Apollo Video take it one step further and unleash automated, unlimited, and payment-based video ads for every vehicle you sell. With full integration into Apollo Ads, all ads are optimized towards store visits to maximize market performance and boost engagement.
Apollo Ads generates the industry’s best-performing search ads for new, used, certified, and service departments within your Perfect Market. Performance is driven by ad relevance to the consumer’s shopping intent. Every model on your lot is advertised with to-the-penny lease and finance payments reflective of current OEM incentives, rebates and preferred dealer pricing, and, updated nightly with the latest data. Every ad leverages the search engines’ A/B testing functionality with up to 5 variants of each ad and 3 variants of each price extension to further increase relevance and performance with different trims, payment terms and even the other models the consumer is likely to purchase with Upgrade Matrix ad extensions. Apollo even updates bids every 30 minutes to further optimize your budget. All of your success can be seen in our fully transparent ad preview tool, detailed reporting, and transactional attribution platform included with our sales retention product.
Apollo Video directly integrates with video tech leader, Advid, to automate the entire video creation, distribution, and management process. Apollo Video generates shopping interest from both your customers and conquest opportunities alike with compliant, payment-based video ads for every new model you sell. Videos can be branded for your dealership, or integrate with national OEM creative, and are automatically uploaded to YouTube on a continuous basis as pricing, incentives, and inventory change. Plus, ads are optimized towards store visits to maximize market performance and correspond with your other campaigns across the Apollo Customer Experience Platform to ensure consistency. Apollo’s digital reporting platform provides transparency into Apollo Video ad performance, and when paired with Apollo Sales, you can monitor further attribution.
Apollo Social delivers an industry-first with our payment-based ads on every model in stock. Apollo Social ads target in-market customers and conquest opportunities, delivering a relevant message to each consumer. Ads are generated for new, used and service departments consistent with the rest of your marketing. Sales campaigns use Upgrade Matrix with your inventory, pricing, rebates and incentives to deliver a uniquely targeted ad every time. Apollo Social ads are updated daily, meet all compliance regulations, and include transparent reporting for optimal attribution and performance.
Apollo re-engages online shoppers with dynamic display ads for the new models they are shopping for based on their history on your website. Pre-owned vehicles are advertised at the VIN level with one-to-one marketing on the exact vehicle the consumer viewed. Ads are updated daily with current pricing, inventory, and incentives. Every ad is optimized through our bid management solution every 30 minutes to create the most efficient ad buy possible.